__Values: Work comes first with Boomers -- they invented
the 70 hour week. Having grown up surrounded by aspiring peers they excel
at teamwork. Their desire to stand out from the crowd causes them to
live for their work instead of working to live.

Motivation: Boomers love recognition and want credit for accomplishments.
They also love meetings and collective decision-making. Let Boomers know
they have made a difference.
.