|
 __To
capitalize
on this new reality
a manager must understand the enormous
role culture has on an organization.
Multi-culturalism
is the
new reality.
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|
Differences in
interpretation,
can impact attitudes and
behavior.
Actions that would
be very
logical in one cultural
context may make no
sense to persons
raised in a
different culture.
Differences
can
be turned into competitive
advantage.
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|
