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Product
life cycles are like ocean
waves.
_
1) It
takes time for a market to develop.
_
2)
Demand
grows -- competitors arrive.
_
3)
Prices are
lowered.
_
4)
Profits
decline.
_
5)
Time to
find a new product or service
Waves are
washing ashore faster and faster.
There is no
long-term profit in sale of any
static product or service.
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