|
Targeting
everyone means
targeting
no one.
|
_
Identify what
members of a
Market Segment want and need.
_Market
Segment: A distinct group
of_
people with similar wants or needs.
___________________________________________
|
_ _Production:
What do they
want?
__Pricing:
What
will they pay?
__Promotion:
Where
will they look?
__Placement:
Where
will they shop?
__________________________________
.
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