Don't compete on price alone. Low price shoppers only care about price!- - --- .

Differentiate: Offer products and services that are distinctly different from your big competitors. Convenience or service alone usually is not enough. Paradigm Shifts: Stay up with industry trends and jump in and earn a profit just as soon as the paradigm shifts. Big businesses tend to be slow to react. Drop the product once big business gains a price advantage. Add Value: Link special services for which you can charge to the products and services you sell. Deliver error-free service. Target the Right Customers: Aim marketing efforts at customers who are likely to respond to the added-value differences you can provide. Keep Advertising Expenses Low: Practice good public relations, offer referral incentives to customers who send you new customers and keep good customers.