Communicate...

• Vision: A clear vision of what they want their organization to look like.
• Mission: Identify and gather resources needed to transform vision into reality.
• Objectives: Assign and monitor attainment of tasks.

Think more than do. Carefully manage...

• Interpersonal relations: Be a figurehead, leader and liason.
• Information: Monitor, disseminate and be team spokesperson.
• Decisions: Be entrepreneurial, manage disturbances and allocate resources.

Most people will do what is needed if their manager tells them what to do and why what they are doing is important.