Product
What can
Estrella do to meet the needs
of
Academic
students?
What can
Estrella do to meet the needs of
Management
students?
Price
How much can
Academic students pay?
How much can Management students
pay?
Place
Members of
both market segments have limited time.
Where must each collegesbe located to meet the
needs of
both
market
segments?
Preference
How can
Estrella "delight"
members of both market
segments?
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